Back to School Shopping Just Got Kinder

Community invited to support a mission of kindness and acceptance

 A new school year is time for a new start and an exciting time for students. They get to see their friends, meet new teachers, learn new subjects and ramp up their extracurricular activities. But for students who regularly get bullied, going back to school comes with a feeling of dread. In fact, in Utah, in a school-based survey conducted by the Centers for Disease Control and Prevention, 18 percent of students reported being bullied online and 19.4 percent reported being bullied on school grounds. Add to that the 8.9 percent of students who said they did not go to school because they felt unsafe at school or on the way to school and Utah’s bullying statistics are some of the highest in the country. That is why this year, Outlets at Traverse Mountain is promoting kindness for the back-to-school season with its inspirational Rock Your Style special event.

Rock Your Style will be held August 11 from 12 p.m. to 4 p.m. During the event, shoppers can take part in The Kindness Rocks Project (#kindnessrocks), which encourages people to leave rocks painted with inspiring messages along the path of life, or in this case, throughout the shopping center. A graffiti artist will be on site to paint a barricade with his inspired message for students heading back to school. The event will also include student-friendly activities such as airbrush tattoos.

In addition to these activities, Outlets at Traverse Mountain has some special events planned throughout the day. At 1 p.m., attendees can check out Stunt Masters BMX athletes performing on portable ramps. The inspirational BMX performers will then be available from 2–3 p.m. for a meet and greet. At 3 p.m., The BBoy Federation will perform breakdance and hip-hop dance routines. The BBoy Fed is a non-profit organization that showcases hip-hop arts as a viable path to success through practice, performance and education.

“Our goal is to make a lasting impression on our shoppers about the importance of kindness and acceptance. Not only will Rock Your Style be a fun event, it will remind people about the importance of looking out for each other,” said Crystal Jones, marketing director, Outlets at Traverse Mountain. “Our community is important to us, and our stores have been very supportive of this event.  I look forward to seeing the different ways each of them promote kindness!”

To further support the community, Outlets at Traverse Mountain’s Customer Service will accept shoppers’ receipts from the Outlets on behalf of their chosen Utah school and then award $1,000 to the school with the day’s highest receipt totals to support students’ needs. For additional information, visit


About Outlets at Traverse Mountain

The Outlets at Traverse Mountain is located in Lehi Utah just off I-15, exit 284. It is the first and only Outlet in Utah County and brings with it several unique-to-Utah stores, including: ASICS, Under Armour, and Le Creuset. The center hosts outlet favorites: Banana Republic, J. Crew Factory, H&M, Nike, Coach, Michael Kors and MORE. Sit-down dining options include Johnny Rockets and Bona Vita Italian Bistro, with lighter fare available at Auntie Anne’s Pretzels, Rocky Mountain Chocolate Factory or Zogo Natural Yogurt. Outlets at Traverse Mountain has MORE brands, MORE savings, MORE amazing. For additional information, visit 

About Craig Realty Group

Outlets at Traverse Mountain is owned and operated by Craig Realty Group. Craig Realty Group is a shopping center development and management firm founded by Steven L. Craig and is based in Newport Beach, Calif. A leader in the development and management of high income-producing, upscale factory outlet centers, Craig Realty Group owns, operates and manages nearly five million square feet of existing retail development in nine states. Additional centers include: Outlets at Anthem in Phoenix, Ariz.; Outlets at Barstow in Barstow, Calif.; Cabazon Outlets located near Palm Springs, Calif.; Citadel Outlets in Los Angeles, Calif.; Outlets at Conroe located near Houston, Texas; Outlets at Castle Rock located south of Denver, Colo.; Outlets at the Dells in Baraboo, Wis.; Outlets at Hillsboro in Hillsboro, Texas; Kapolei Commons, Oahu, Hawaii; Outlets at Loveland located north of Denver, Colo.; Outlets at San Clemente in San Clemente, Calif.; Outlets at Silverthorne located west of Denver, Colo.; Outlets at Vicksburg in Vicksburg, Miss.; and East Hills Mall in St. Joseph, Mo. Projects in development include Outlets at Richmond, Va.; Outlets at Lacey, Wash.; a power center in Garfield Heights, Ohio (Cleveland) and the redevelopment of Outlets at Conroe, near Houston, Texas. Craig Realty Group founder Steve Craig previously developed Desert Hills Premium Outlets, Carlsbad Company Stores and Woodburn Company Stores, three of the most successful manufacturer outlet centers, and was instrumental in developing Camarillo Premium Outlets. For more information, visit

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