Krystal and Blendtec Achieve GUINNESS WORLD RECORDS™ title for the Largest frozen beverage

NASHVILLE, Tennessee—September 20, 2017The Tennessee State Fair was whirring and buzzing with excitement September 9 as Krystal®, Blendtec® and vendor partners achieved a GUINNESS WORLD RECORDS title for the Largest Frozen Beverage, a 966-liter (255-gallon) Kool-Aid® Green Apple Slushie. 

Krystal earned the designation, thanks to its partners including Blendtec, manufacturer of the world’s safest and most advanced high-speed blenders, Kool-Aid®, Proforma® and the Tennessee State Fair, to set the frozen beverage record.

Ten Blendtec blenders and 30 blending jars mixed the perfect combination of icy refreshment on the opening Saturday of the state fair. In just 80 minutes it took more than 50 volunteers nearly 900 blending cycles and nearly a half ton of ice to blend all 966.1 liters of the slushie. 

“Nothing says pure refreshment quite like a delicious Krystal Slushie, mixed to perfection by a Blendtec blender,” said Tom Dickson, founder, CEO and chief engineer of Blendtec. “It was an honor to be included in Krystal’s incredible GUINNESS WORLD RECORDS-breaking event at the Tennessee State Fair.” 

Planning for the supersized world record began in early 2017 and involved hundreds of engineering and product quality experts and volunteers. The FDA-regulated 1018.28-liter container even traveled across state lines from Georgia to Tennessee.  

About The Krystal® Company

Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 360 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.

About Blendtec

Founded in 1989, Blendtec designs and manufactures the world’s safest and most advanced high-speed blenders. The award-winning Will It Blend?® video series (willitblend.com) demonstrates the amazing performance of Blendtec’s blender technology and has raised awareness across the globe of the Blendtec brand. All Blendtec blenders are designed and assembled in the USA at the company’s Orem, Utah facility. Sold in 90 countries, Blendtec products offer solutions for blending needs in both homes and businesses. For more information, go to www.blendtec.com, or call Blendtec directly at 1-800-BLENDTEC.

About Kool-Aid

Kool-Aid is the iconic brand of flavored drink mix from The Kraft Heinz Company. For generations, it has boldly stood for colorful flavors and unbridled fun. And since he appeared in his first ad in 1954, the Kool-Aid Man has been the embodiment of that fun – busting through walls with his signature two-word rallying cry, “Oh Yeah!” Today, Kool-Aid Man boasts over 3 million Facebook followers and his own hugely popular Photobomb app. For more information visit www.kool-aid.comwww.facebook.com/koolaid and www.twitter.com/koolaid.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company

provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun,

Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

About Proforma Irvine Group

Proforma Irvine Group is a multi-million dollar franchise of Proforma – a $550 million global marketing solutions provider and an award-winning industry leader since 1978. With more than 750 member offices and 50,000 clients worldwide, Proforma partners with an extensive network of Print, Promotional and Apparel manufacturers and suppliers, creating buying power that’s second to none making us the One Source for all your brand marketing and graphic communications needs. Please visit www.proformairvinegroup.com for more info.

About Guinness World Records™

GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date. Guinness World Records’ worldwide television programs reach over 750 million viewers annually, and over 1.3 million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives over 18 million visitors annually, and we have over 11 million fans on Facebook. The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programs, and live and experiential events.

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CONTACT: 

Jennifer Durrant

(801) 717-6756

pr@blendtec.com

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