New Digital Marketing Program Responds to High Demand for Experts in Social & Digital Marketing

UVU Woodbury Schoo

OREM, UTAH – September 20,2016 – Marketers sell and communicate with customers through many digital channels. The most successful marketers drive leads through Facebook or other social media platforms to a landing page that has been customized for optimal online buying experiences.

Woodbury’s new Digital Marketing program prepares students to create diabolical digital marketing strategy and much more. The program is unique because it teaches marketing strategy, content creation, graphic design, and digital analytics. The Digital Marketing program, at Woodbury offers beginning and advanced courses that allow students to use their digital marketing skills for live, engaged-learning clients. At the end of the program, students can take the Google Analytics certification exam, a must-have certification for any digital marketer.

  • Students in the program will be immersed in how to create a positive customer digital experiences. The digital marketing major offers an expanding menu of courses highlighting some of these topics: Search marketing including geotargeting and retargeting
  • Landing page conversion and optimization
  • Social media marketing and automation
  • Google Adwords and Analytics
  • Photography and composition using Photoshop

Facebook, LinkedIn, Twitter, Pinterest, Instagram, and YouTube

Digital marketers know customers have access to information any time and any place via their mobile devices. It is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what a company says about the brand, but what the media, friends, relatives, peers, etc., are saying as well.

“Students graduating for the UVU Digital Marketing program will be able to create a Google AdWords campaign, monitor the open rate on the latest company email campaign, and post a live Facebook event on their first day of work said Assistant Professor Paige Gardiner. “Educating our students in Digital Marketing not only helps them find rewarding, challenging, well-paying careers, it ensures the success of companies in Utah by providing a savvy, digitally trained workforce.

For more information on Woodbury’s Digital Marketing program visit http://www.uvu.edu/digitalmarketing

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