New York Times bestselling author to headline UVU’s annual Business & Economic Forum

Utah Valley University and the Woodbury School of Business will present the University’s fifth annual Business & Economic Forum on May 19 from 8 a.m. to 5 p.m. The event will be in the Sorensen Student Center on the University’s Orem Campus. The public is invited to attend.

asdfThe forum will include a morning keynote address by Al Switzler, cofounder of VitalSmarts and coauthor of four New York Times bestsellers. Switzler will address topics from his book “Change Anything” and discuss how individuals can break down mental barriers and beat the willpower trap. He will also include the new science of personal success – behavior change.

The afternoon keynote will be by Cydni Tetro, a technology innovator who will speak about the forces of business change and how to develop successful approaches to leadership, innovation, decision making and problem solving.

In honor of UVU’s 75th anniversary, UVU President Matthew S. Holland will deliver a lunch keynote addressing the opportunities and challenges for the University during its next 75 years of growth.

Breakout sessions will address tax credits for software companies, transitioning between generations in family businesses, legal strategies, retirement planning and cybersecurity.

Rona Rahlf, president of the Utah Valley Chamber of Commerce, encouraged forum attendance.

“Attending the Business & Economic Forum is a wise investment of time and energy and resources because participants can learn so much from the programs that they can take back and implement into their places of business,” she said. “They can work with their employees, their clients, their customers. There’s lots of ways participants can implement the material that they learn. Forum topics will also help participants reach out and connect with new people and new businesses in the Valley that they may not otherwise have had the opportunity to connect with.”

For additional information or to register, visit Registration prices vary, and UVU alumni qualify for a discount. Some workshops provide continuing education credit.

By Barbara Christiansen

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